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TV advert for dogs airs

15th February 2012

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The first ever British TV advert created especially for dogs, which features barking and whistling, has aired.

The first ever British TV advert created especially for dogs has aired.

''We are always looking for new ways to deliver an engaging experience for our consumers. With these special sounds we hope this delivers enjoyment for both dogs and their owners.''

The one-minute long advertisement - which was commissioned by Nestle-owned dog food manufacturer Bakers Complete - features barking and whistling in an attempt to catch pooches' attention.

The commercial is a parody of 1969 film 'The Italian Job' - which starred Michael Caine - and shows dogs re-enacting scenes from the movie.

Bakers brand manager Mark Zaki said: ''We are always looking for new ways to deliver an engaging experience for our consumers. With these special sounds we hope this delivers enjoyment for both dogs and their owners.''