An emotional Sergei in the upcoming advert
TV fans will say goodbye to one of the Compare the Market meerkats on Christmas Day.
Meanwhile the departure of an unlikely character this Christmas - one of the meerkats - is also likely to grip the nation
British TV viewers are set to get emotional during the festive season when one of the famous characters from the insurance comparison website's adverts says its final goodbye.
However, which of the beloved meerkats is set to depart will not be revealed until the advert breaks during 'Coronation Street' and 'Downton Abbey' on December 25, but characters in the frame include Aleksandr Orlov, his right-hand-man Sergei or even their adorable baby Oleg.
Executive producer Kieran Roberts claims the exit of one of the meerkats has been thought up to further enhance the adverts' synergy with UK soaps.
He said: ''Christmas is often a time when big story-lines climax and characters can face a dramatic exit ... Meanwhile the departure of an unlikely character this Christmas - one of the meerkats - is also likely to grip the nation.''
For more information on how you can save money on your energy, car or home insurance, visit www.comparethemarket.com.