Britons love celeb name sharing
A quarter of Britons are happy if they share their name with a celebrity.
''What we have seen with the Share a Coke campaign is that everyone reacts differently to their name - some love theirs whilst others use shortened versions, nicknames or even change it completely.''
According to a new survey, commissioned by Coca-Cola as part of the Share a Coke campaign, 24 per cent admitted they enjoyed having the same name as one of their favourite stars, while the rest of Europe are not quite as keen with only 18 per cent loving having the same moniker as a celeb.
But people are not quite as keen for others to shorten their name without permission as 16 per cent said they get annoyed about it, while 41 per cent get frustrated if their name is misspelt.
The findings also discovered that men are more interested in having a nickname (15 per cent) compared to four per cent of women, with ladies more likely to simply shorten their name (27 per cent).
Bobby Brittain, marketing strategy and activation manager at Coca-Cola Great Britain, said: ''What we have seen with the Share a Coke campaign is that everyone reacts differently to their name - some love theirs whilst others use shortened versions, nicknames or even change it completely.''
The findings were part of a Europe-wide survey, commissioned by Coca-Cola as part of its Share a Coke campaign, which is back for a second summer and is bigger than ever with more names available, including shortened or abbreviated versions and a selection of popular nicknames, for the first time.
Coca-Cola has launched a new exclusive online personalisation site where iconic glass Coca-Cola bottles can be personalised with any of over 500,000 names. Visit www.mycoca-cola.com/uk/ to find out more.
A Share a Coke personalisation tour is also making its way across the country, visiting selected town centres and Tesco stores. Go to www.shareacoke.co.uk to see where the tour will visit.