A new app has been launched which allows women to choose their sperm donor daddy.
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It costs a hefty £950 to use the new piece of technology, which allows mothers-to-be to search for the ideal man to produce their child.
They can search through each profile and pick the physical characteristics they'd prefer their child to have.
And that's not all, they can also go through their educational background and occupation before making a match.
The £950 price tag pays for the sperm donor's sample to be transferred to the fertility clinic.
According to The Daily Telegraph newspaper, 50 percent of IVF treatment clinics in the UK have agreed to register to use the new app.