Effie the rabbit has pipped other pets to the post to be crowned Face of Amazon Pets.

Effie the Face of Amazon Pets

Effie the Face of Amazon Pets

The two-year-old female Mini lop rabbit from Worcester beat off competition from other pet finalists Bob the dog, Scrappy the cat, Harry the pony, Sammy the parrot, Arin the fish and Rango the reptile to become Amazon's next pet model, following a nationwide hunt to find official models for the Amazon.co.uk Pets Store.

Effie's owner, Annie Swift from Worcester, said: ''Now that Effie is the Face of Amazon Pets, I'm worried she won't get out of her hutch in the morning for less than five carrots. Managing her ego around our other three rabbits is going to be tricky.''

Effie will be treated to a new large outdoor run plus toys and treats which will be bought with her £1,000 Amazon gift card prize.

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