Fussy kids are allowed to choose their own gifts when they're just aged five.
Birthday cake
According to new research, children have scrapped traditional presents to opt for cash, vouchers and gift cards.
Six in 10 (61%) parents give in to their five-year-old's demands for money instead of picking their children's gifts themselves as a surprise.
Daniel Zelkind, CEO of Zeek, a marketplace for gift vouchers, said: ''Vouchers and cash used to be seen as a lazy gift, but the freedom to buy what you want is now seen as the more thoughtful option. You no longer have to worry about picking the wrong gift voucher either - if it's not quite right they can easily sell it and buy one for their favourite store on Zeek.''
Elsewhere, more than one quarter (28 percent) of parents are asked for gift cards or vouchers so they can pick their own presents.