Great British Bake Off presenters Paul Hollywood and Mary Berry
'The Great British Bake Off' has prompted an increase in breadmaker sales.
Since the latest episode of the baking competition - which aired last night (20.08.14) and saw competitors take on the challenge of making various types of bread - online marketplace Amazon has seen a 150 percent rise in customers ordering the Morphy Richards Fastbake Breadmaker.
The company has also reported an increase in interest in hand and stand food mixers during the show's 8.00 - 9.00pm time slot on BBC One.