Homeless advocates slam duvet cover

Homeless advocates in Sweden have slammed a new duvet cover that resembles cardboard boxes, saying the marketing of it exploits homeless people.

Homeless advocates in Sweden have slammed a new duvet cover that resembles cardboard boxes.

Yvonne Borg doesn't think the covers - which retail at $104 each - would be ''particularly pleasant'' to sleep underneath, and she believes the marketing exploits homeless people.

But department store spokesman Jorgen Eriksson has hit back at the remarks, claiming the purpose of the bedding is to ''show awareness'' rather than be exploitative.

He told The Local newspaper: ''One buys it to show awareness.''