A man had a penis branded onto his bum using a metal coat hanger.
Johnny Henderson was drunk and with friends when he agreed to have the willy-shape burned on one of his buttocks.
The 23-year-old man only agreed to go through with the prank if their Facebook livestream got more than 10 viewers, according to The Sun newspaper.
His pal Derek Weir, 41, caught the painful ceremony on camera as a crowd cheered Johnny on.
His wife Rowena, 23, discovered the video on Facebook where she saw her husband shriek in agony before running away as smoke plumed from his bum.
Rowena from Penrith, Cumbria, said: ''I was a bit shocked. I was a bit miffed that he had done this without thinking and that he thinks this is normal.
''I'm not a fan of [the scar] but I'm hoping it'll go down.
''I was a bit worried about him hurting himself but he's old enough and he's ugly enough to do it.
''It's not infected, which was my main concern because I didn't want to end up in A and E with an infected penis shape on his bum.
''He does this sort of thing all the time. He's always involved in ridiculous incidents.''
Johnny said: ''It still hurts now but I don't regret it. My sister calls me an idiot but I don't mind.''