Men are flocking to a clinic to get their penises whitened in a new trend.
The new service, offered at Thailand's Lelux Hospital, promises to leave the intimate area looking brighter and the new beauty trend apparently first came around when a patient complained about having ''dark parts'' on his groin, the Daily Star reported.
His story was aired on TV after the man was delighted with the results and from then on, the trend has gone viral.
Bunthita Wattanasiri, a manager for the Skin and Laser department at Lelax Hospital, said: ''These days a lot of people are asking about it. We get around 100 clients a month, three to four clients a day.''
Despite the number of men visiting increasing, there has been health warnings about lasering the sensitive area.
Bunthita said: ''We have to be careful because it's a sensitive part of the body.''