A study has proved botox for the scrotum is in ''huge demand'' among cyclists.
A new cosmetic treatment called scrotox - botox for the male genitalia - has received growing interest for men over the past decade to prevent their manhood from venturing too far south, according to Clinical Director at Transform Mark Norfolk.
Speaking to the Metro newspaper about the new procedure, he said: ''Over the past year, requests for scrotum Botox have doubled at Transform showing the huge demand and interest for this procedure.''
The procedure, which is believed to be most common among athletes, is designed to stop sweating in the nether region, reduce wrinkles and enlarge the area.
Speaking about the growing interest, a spokesperson for Wirth Plastic Surgery said: ''Many cyclists and runners love getting the Botox in this area to relieve them from skin irritations caused from excess sweating and rubbing.
''It's just as important as facial rejuvenation.''