Brits are racking up subscriptions to TV services.

'Subscription addiction' takes hold of UK

'Subscription addiction' takes hold of UK

A 'subscription addiction' is taking hold of the UK, with TV addicts paying out millions for services and then phoning up to try and cancel them.

According to the research, conducted by subscription-free satellite TV service, Freesat, irate Brits waste seven days in their lifetime trying to cancel unwanted subscriptions, with mobile phones, TV and internet topping the list.

With the amount of contracts adding up, Brits admit to having more subscriptions in their lives than close friends.

Over nine out of 10 people surveyed said they have more than 20 subscriptions at a time, when their average circle of friends encompasses just three people.

In response to the news, the subscription free satellite TV service Freesat has set up a free-to -call Subscription Addiction hotline to ease Brits' subscription worries, outlining top tips for people to manage their subscription stresses effectively.

Jennifer Elworthy, director of marketing and communications at Freesat says of the survey, ''Brits don't think twice about signing up to subscriptions even though many are unwanted and unused. We want to help people find alternative ways of getting TV and other services they want without having to tie themselves into a lengthy and expensive subscription.''