What is the first thing you need to do when promoting a new album? Sing a song on the X Factor? Check. Do a promotional interview on Radio One? Check. Pop into Great Ormond Street Hospital and hang out with folk not much younger than yourself? Check.
Yes, Justin Bieber is really working the publicity machine when it comes to trying to flog copies of his new album My Worlds â€“ The Collection and to launch his book â€˜First Step 2 Forever: My Storyâ€™ – yes, book, we LOL’d too.
Thatâ€™s all we can say really. We are still a bit numb with laughing too much!