Breast Cancer Awareness month is drawing to a close, but this doesn’t mean that we have to stop our support in helping to raise awareness and money for charity.
Curves, the ladies-only nationwide gym, are encouraging their members and the British public to donate their old bras to raise as much needed funds for Breast Cancer Care. All bras will be collected in specially provided pink bra bins in Curves clubs nationwide.
This one-of-a-kind initiative allows women across the UK to help both sufferers of breast cancer and women in third world countries where bras are seen as a luxury by the majority of women and increasingly hard to come by.
For every 1kg of bras women donate (1kg = approx 17 bras), £1 will be donated to Breast Cancer Care, which will go to help fund vital breast cancer research, support for sufferers and survivors.
Sweatshop are also running a similar initiative. They’ve teamed up with leaders in Breast Health, Portsmouth University to create a bespoke and unrivalled sports bra fitting service.
This fitting service is part of a wider campaign to educate women about the importance of wearing a well fitted sports bra to help prevent sag, as no matter how good your sports bra, if it doesn’t fit properly then it won’t offer the appropriate support. With so many different styles of bra on the market, Sweatshop understands how this can be very confusing so their experienced and expert staff are on hand to find the right sports bra for you.
No matter what your size, wearing a well fitted sports bra can eliminate sport-related breast pain; help prevent sag and droopy breasts; enhance running style and performance and eliminate the bounce, and embarrassment.
Sweatshop are asking customers to bring unwanted bras to their nearest store and deposit them into the ‘bra bin’ for recycling. In return customers will receive £5 off of a new sports bra and Sweatshop will donate £1 to the Microloan Foundation for every bra sold during the campaign.
