Sometimes a little encouragement can go a long way when you want to lose weight.

It may a picture that makes you feel good or some pays you a compliment. But, what if you were paid for the pounds that you have shifted?

I think that’s just the sort of push we’d need, particularly in the New Year, when money’s tight.

Revolutionary new weight loss programme, Weight Wins, is the pioneer of a concept that will come to be known as diet rewards, where members are actually paid to lose weight.

All members have to do is weigh-in once every month at their convenience, in return for the motivation to achieve their weight loss goals and maintain their success.

Created to provide a solution for those that have tried everything to lose weight, from meal replacement diets to the latest weight loss fads, Weight Wins is a programme that runs alongside an individual’s fitness / health regime that encourages commitment through incentives.

It is also the first broad-based weight loss programme that appeals to men as well as women, with one in three members being male.

The Weight Wins programme launched in December 2012 following three years of extensive development work and rigorous trials, including trials by the NHS, resulting in a programme that supports members through encouragement, financial incentives, healthy advice and ease of participation.

How It Works
Members sign up to the programme via WeightWins.com, where they select a plan of their choice; based on their weight loss targets, current BMI and desired length of plan.  Soon after, the new member receives a Weight Wins Welcome Pack, which includes weight loss tips, support details, a Weigh-In Certificate and a detailed Weight Loss Incentive Plan of the programme they have selected.

Armed with their Welcome Pack and initial Weigh-In Certificate, the new member completes their first weigh-in and returns the certificate to Weight Wins…freepost of course!  The new member is then contacted to confirm receipt of the Weigh-In Certificate and congratulated on taking their first step to healthy and effective weight loss.

The Rewards
Each member’s Weight Loss Incentive Plan details the dates of when they should weigh-in and return their updated Weight Loss Certificate to Weight Wins.

It also details the advised weight loss they should be aiming for each month and cash reward they will receive for every month they successfully lose weight.  Even if a member doesn’t hit their target each month, they will still be rewarded for every pound they shed.

Very importantly, members are also rewarded for keeping weight off in the ‘Maintenance Period’, and earn large bonuses if they maintain their goal weight to the end of their plan.

Members can earn rewards totalling between £100 and £3000 – rewards increase with weight loss targets, length of plan, and fee level selected.

The Facts
In clinical trials of over 1000 members, 80 per cent of members lost weight, with 87 per cent maintaining some or all of their weight loss.  One year in to the Weight Wins programme, active members had lost an average of 26lbs (nearly two stone), the equivalent to 12 per cent of their initial body weight.  These long-term results are outstanding for a weight loss programme.

Weight Wins is available directly to the public and via organisations interested in their members’ health.    Insurance companies in particular are expected to offer Weight Wins to their populations in the course of 2012.

Weight Wins’ Medical Advisor is Dr. David Haslam, an obesity specialist GP and Chairman of the National Obesity Forum – ensuring a safe and ethical service supporting the core value of healthy weight loss.

Is There a Catch?
Isn’t there always?  Well…no.  Once signed up to the programme all members have to do is weigh-in once per month.  They are reminded to do so, don’t have to announce their weight loss in front of a group, can do it at their convenience, earn money for doing so and are provided with support and advice along the way.

Weight Wins is designed to help those struggling to achieve their weight loss goals, do so, by simply providing them with the motivation they have been lacking.  The programme wants its members to succeed and really wants to give them the cash for doing so.