We’ll try anything once if it going to help us slim down, won’t we?

The latest thing is SlimGum a brand new chewing gum enriched with proven weight-loss boosting ingredients will be available on the high street for just £2.99.

SlimGum is the first gum of its kind, offering a discreet, convenient solution to weight management on the go and starts to work from the very first piece.

Specially formulated with a selection of key active ingredients shown to help reduce appetite and increase weight loss, SlimGum is the secret fat burner in your pocket, helping you to snack less and use your willpower more whilst limiting the damage of any fatty meals.

Several studies suggest that certain active ingredients are absorbed faster through simply chewing gum, rather than swallowing pills or capsules.  Each piece of SlimGum contains:

• Green Coffee Bean extract – proven to burn fat and reduce bodyweight by up to 2.5kg over 60 days
•  Chromium – shown to reduce food intake, appetite and cravings for fatty foods
• Thiamin, Biotin and L-Carnitine – all play an important role in aiding metabolism, particularly of carbohydrates, and L-Carnitine is renowned as a fat burner
• Green Tea extract – repeatedly found to aid weight loss via fat burning and reducing the body’s absorption of fats

Furthermore, the action of chewing gum has frequently been shown in studies to suppress appetite, hunger and the desire for snacks – so super-charged SlimGum is the secret weapon to help you to slim down this season.

Available in a tasty, breath-freshening minty flavour, SlimGum retails at £2.99 for 10 pieces from Superdrug and www.slimgum.co.uk. Recommended intake of one to four pieces per day.