Brits have already started to stock up on their ChristmasCupboard, according to new research.
The cupboard is filled with all sorts of festive treats including confectionary tins, savoury snacks like crisps and nuts and Christmas puddings, according to the study conducted by Asda.
The lastest income tracker shows that families now have less than £15 to spend each week, when compared to 2010, which means that spreading the cost ofChristmas is becoming more important than ever before.
Over three quarters of shoppers opt to shop ahead of November by buying a couple of treats each time they shop.
However, temptation is too much for some people with more than half admitting to dipping into their Christmas cupboard and scoffing food which is supposed to be saved for the festive period.
The research also revealed that one in ten blame the kids for the missing food in the run up to the big day.
Jessica Bates, Christmas confectionary buyer at Asda, says: “Our customers are certainly price savvy when it comes to spreading the cost of their festive shopping. We’ve sold almost three million tins of chocolates this week, although I’m sure quite a few of those won’t make it unopened until the big day.
“Luckily, we always have low prices on a whole range of Christmas Cupboard essentials, so it won’t cost the earth to replace an item here and there if they go missing.”
