She’s a front row regular and built up quite the style icon reputation, so you can imagine the fashion world’s excitement when Olivia Palermo announced she was to launch her own style blog.
We were first introduced to Palermo in 2008 when she starred in reality spin off show The City. At the time she was working for the PR team at Diane von Furstenberg and then went onto the accessories department at Elle, so you’d think she’d know her stuff.
Since then she’s moved onto modelling and has taken a keen interest in fashion by ensuring a spot for herself at the best of the best fashion week shows all over the world.
Like thousands, I love Olivia’s style and while I think that this blog will soar to the similar level of success The Hills Lauren Conrad’s The Beauty Department has I have a couple of issues with it…
Olivia says that she wants to be seen as more than just a socialite and it-girl and so she wants her new blog to reflect her fashion/style experiences complimented with her love for travel. Ultimately to show that style is ‘international’.
I was looking forward to what the blog had to offer in terms of content and appearance, but I’m struggling to see what sets this aside from the hundreds of other fashion and accessory bloggers that are already established and in difficult competition with one another.
If you’re an internationally recognised stylista, then I would have expected more personal experiences/images/comments about what fashion means to her and why as opposed to a single image with a generic ‘how to…’ title. Anyone and everyone can do that.
That said, I’m still holding out for that ultimate Palermo accessory advice and the killer heels that Olivia is so well known for.
First impressions: Pretty but plain; although I would say there are too many writers for this to be considered one person’s account of fashion as successful blogs are.
One of the fantastic features of a blog is it allows you to be more personal and accessible with audiences as opposed to being an official website.
And while I love the designer-esque sketches that make up the pastel background, surely we should be seeing more of what makes Olivia stand out and be celebrated?
I’m not giving up – Patience & watch that space!