Christian Louboutin has teamed up with Martini to launch a search for the next female face of the iconic alcoholic brand.
The next face of MARTINI will follow in the footsteps of Charlize Theron, Nicollette Sheridan and Monica Bellucci and, in addition to possibly having the best job in world, will also receive €150,000 (approximately £120,000), 12 pairs of Christian Louboutin shoes and a year’s worth of designer outfits.
Like the new MARTINI Royale drink, made with 50% MARTINI Bianco and 50% MARTINI Prosecco, the perfect candidate will have to demonstrate she has the right amount of style and, importantly, sparkle… The judges will be looking for a girl with a great attitude who is prepared to grab life’s opportunities. She will have to embody ‘LUCK IS AN ATTITUDE’, MARTINI’s philosophy, which runs throughout the brand history promoting playfulness and encouraging everyone to live life to the full.
Christian Louboutin was selected as the MARTINI Royale Casting international judge because of his own iconic status in the world of fashion. In their twenty years of existence, Louboutin’s enchanting shoes have firmly stamped their signature on an era. Instantly recognisable by the trademark red soles, they appear everywhere that stylish and elegant women can be found.
“I am pleased to be a part of the judging panel for The Martini Royale Casting, and joining an iconic brand such as MARTINI on their search. Their philosophy of LUCK IS AN ATTITUDE is similar to my own personal motto in life – why not? – and I look forward to finding the woman who exemplifies both these maxims,” says Christian Louboutin.
Hailed as a rising star in her own right, Josephine de la Baume is heading up the UK judging panel. On looking for a new MARTINI star, she comments; “She must demonstrate her own style and show that she has a sparkling personality, or a little Je ne sais quoi”. Josephine herself grabs life’s opportunities; having established herself as both a successful actress and singer in three of the world’s chicest cities; London, Paris and New York.
From the morning of 24th May any woman over 25 years old can enter the MARTINI global casting at www.facebook.com/MARTINI, where they will be required to upload a short video describing why they should be the next MARTINI star. However for those in London they can join in the party atmosphere at the Design Museum on the 23rd May, try a new delicious MARTINI Royale and even be the lucky girl to win a pair of Christian Louboutin shoes for just turning up on the night!
The MARTINI Royale Casting will run across 25 countries from Brazil to Spain, South Africa to Italy. Christian Louboutin, alongside a high profile judging panel, will choose the successful winning candidate in October 2012.
