by Jon H » Thu Jul 03, 2008 2:03 am
First of all my congratulations to you Will, and your team, on a very effective product launch and marketing campaign. It's a rare thing for me to follow a sponsored link, but you've really hit the nail on the head with the general UK consumer. Thought your open book approach to giving the reader the whole story from inception through to final product launch was excellent.
I wish you all the best and do hope you succeed. As a one time PM and now Entrepreneur myself I certainly admire your spirit in going for P&G's throat, no pun intended. As you know, we all love an underdog in the UK.
By the way your brand KOS, I always thought it was American having only seen it on the shelf and never investigated it.
I think you probably have no problem convincing those in the age range of 30+ and maybe down to 25 toward your product. But looks like one issue is that many of this market, like myself, still use Mach 3, having laughed at all the rediculous over zelous marketing and advertising from P&G, and scoffed at the rediculous price for blades.
I will have a dabble eventually with your product myself, once I run out of blades, as their's no cost benefit against Mach 3 to make me buy it before I need to. Although I admit I nearly did, which goes against all my normal buying traits.
In the Sainsburys I visited, Bitterne, Southampton, I did not find your product easy to spot.
It was positioned rather unpleasently, (below eye level to the bottom left). FYI.
Perhaps you should also consider to 'Make Shaving British Again', even though Wilky Sword are UK based as well, just a thought.
Best of luck with it.
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in terms of using a chemical product on stubble, this not doable due to chance of it getting into eyes, ouch 
