November 12th,2010.The Famous Swiss watchmaker Longines
opens its third flagship Boutique at The Shoppes at Marina Bay Sands,Singapore.
Longines President,Mr Walter von Känel,and Longines Ambassadress,Ms Chi Ling Lin,flew in specially to grace the ribbon cutting.The Invited Guests including representatives from Longines' new partners in Singapore,the Singapore Turf Club and Community Chest of Singapore as well as the media attending this momentous occasion.
The boutique showcases Longines' innate ability to use the aesthetic purity of a design to bring forth an inviting ambience. Be captivated by the soaring crystal-clear façade bearing the dignified Longines
winged hourglass logo that provides an unobstructed view into the boutique.A hexagonal centrepiece in the boutique, formed by six watch towers, highlights Longines' collections whilst the play of light shot from the floor reflected by the ceiling mirror illuminates the core pieces in the showcases.The clean and luminescent white walls create instant freshness,while the curved wall projects seamless integration that is both elegant and charming.
It was a day of double celebration as Longines also announced its landmark collaboration as the Official Partner and Timekeeper of the Singapore Turf Club and the running of the Longines
Singapore Gold Cup. To be held on Sunday, 14 November 2010, the S$1.35 million Longines Singapore Gold Cup is undoubtedly one of the richest and most prestigious races in the region. A Longines Admiral Chronograph will also be awarded to the winning owner, trainer and jockey to recognize their triumph.
With more than 178 years of non-stop craftsmanship,The famous brand Longines
has long established its brand image which equates to elegance,and also firmly focused the brand's core objective on raising global awareness and charity involvements.[Story by iloveinwatch]