Bipasha Basu didn't turn up to the showing of Shiamak Davar's collection on Thursday night, despite being the brand ambassador of the sportswear company that was holding the event.
A source present at the event told One India: "Shiamak and Reebok tied up to present his collection of the Bollywood workout program and the fashionable dance collection on Thursday night at a suburban hotel.
"Bipasha too was invited to the launch as she's the company's brand ambassador. But she didn't turn up even though she was in Mumbai.
"Initially, Bipasha had committed to attend but something happened and she didn't turn up at the last moment leaving the organisers flustered. Fortunately, Shiamak saved the show with hiscrew putting a performance put up by specially challenged children.
"Apparently, Bipasha was miffed that Amitabh and Abhishek Bachchan had also been invited at her event and she wouldn't get solo coverage which she had wanted to promote her film, Aa Dekhen Zara, that released yesterday. Shiamak had sent her T-Shirts with the sportswear logo and design a day before the event but she still didn't go."
Bipasha's spokesperson however, has rubbished these claims, responding: "This is not true at all. It was more a Shiamak event than a Reebok event. Bipasha would have loved to attend it because she's the company's brand ambassador and also because Shiamak is a friend.
"She was an invitee and it wasn't imperative that she attend the event. Also the timings clashed with her prior commitment for her movie (Aa Dekhen Zara) promotions and a preview screening on the eve of the film's release.
"The timings were clashing for both events and hence she couldn't attend the same. The brand had invited her on Tuesday for the event on Thursday and they were informed at the same time about the timing stress."