Jiah Khan showing her support.

Jiah Khan showing her support.

Bollywood beauty Jiah Khan shows her support for, People for the Ethical Treatment of Animals (PETA,) by starring in a brand new campaign. PETA foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.

The 23-year-old actress is posing in the ad, crouched in a cage wearing a leopard-print bodysuit. Shot by fabulous photographer Karl Grant, the ad aims to spread the word that animals who are locked up in zoos suffer and that their true natures can't possibly be appreciated when they are kept in captivity.

Hundreds of thousands of animals languish in zoos around the world. These animals are denied everything that is natural and important to them, causing them to express their frustration and loneliness through obsessive, repetitive and even self-destructive behaviour, such as pacing, head-bobbing and self-mutilation.

An Oxford University study based on four decades of observing animals in captivity and in the wild found that animals such as polar bears, lions, tigers and cheetahs "show the most evidence of stress and/or psychological dysfunction in captivity". Investigations of zoos by PETA affiliates have revealed horrific conditions, including deficiencies in food, drinking water, housing, veterinary care, environmental enrichment, safety and security.

Jiah who debuted in Bollywood in 2007 in controversial movie 'Nishabd,' also staring Amitabh Bachchan, was immediately noticed for her confidence, attitude, and striking good looks.

The British-born actress who was raised in Chelsea in London said: ""Actors choose to entertain, but animals locked away in zoos are given no choice. All beings treasure their freedom above all else and that applies to tigers, elephants, bears, monkeys and other animals too." Hear hear!

Female First Haleema Shabir

Tagged in