50 Cent Won't Quit Rap

19 March 2010

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50 Cent will never retire from music.

The rapper says he will always be involved in the hip-hop scene but realises he may have to adapt to fit in with the ever-changing industry.

He said: "I don't think I'll retire. I think you should look forward to me going behind the scenes more. I still have passion for music. And the music business itself has changed. If you can't figure out how to develop the brand extension and opportunities that allow you to build up the marketing dollar, I don't see how you can continue to be a superstar."

If you can't figure out how to develop the brand extension and opportunities that allow you to build up the marketing dollar, I don't see how you can continue to be a superstar

Although he is keen to stay in the music world, 50 - real name Curtis Jackson - wants to write and star in more movies and admits he has caught the Hollywood bug.

He added in an interview with The Independent newspaper: "For me, it's an opportunity. I wrote the screenplays. 'Before I Self Destruct' - that was the first one I wrote and directed.

"I hate to say it's not my best, but it was done on a budget and that makes it not as... extravagant as some of the things you'll see from me in the future. But since then I've created two other projects: 'Gun', I wrote that screenplay, and I wrote and produced a film called 'Love Me, Love Me Not'. So I'm looking forward to a lot of different things."