Bryan Adams has teamed up with Guess for a second season but won't be making appearance in front of the camera.
The rocker turned photographer is set to shoot the latest ad campaign for the label- which will be based on West Side Story, reports vogue.
"For our second season with Bryan, we wanted to capture the denim-rooted spirit of Guess by Marciano," explains chief executive officer and co-chairman Paul Marciano of the images, which star Franziska Frank.
"We are pleased to have Franziska as the newest face of Guess by Marciano in this campaign as she invokes the glamorous spirit of our brand," he adds.