Amy Winehouse's Album Wrapping

25 June 2009

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Amy Winehouse is launching a range of greetings cards.

The troubled singer has signed a deal to use images and lyrics from her award-winning 'Back To Black' LP - the bleak record penned in the aftermath of her first split from now-estranged husband Blake Fielder-Civil - on a series of stationery.

A source told Britain's The Sun newspaper: "The bosses at EMI are keen to keep the cash cow churning out the money.

These are songs which already have a great resonance with the public

"The first item in the Winehouse range will be wrapping paper with the chorus of 'Rehab' emblazoned all over it.

"The Amy-branded cards are classy too. 'You Know I'm No Good' is best for heartfelt apologies and 'Back To Black', with an appropriate wreath, will be the respectful response to a bereavement."

While the venture has been attacked for being in poor taste, Amy's publishers insist they have had a great response from the public for the idea.

Jonathan Channon, EMI Music Publishing Europe vice president said: "We are looking to create innovative revenue streams from our songs with mainstream retailers and the Amy wrapping paper and gift cards received a very positive response. These are songs which already have a great resonance with the public."

Amy is currently living in St Lucia, where she is working on her much-delayed third album.

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