Ellie Goulding

Ellie Goulding

A line up of new and breakthrough talent for 2010 is set for new music festival ‘Next big thing.’

Staged and promoted by HMV and live music partner MAMA Festivals, Next Big Thing is being held from 5 - 14th February at five venues across London .

Over 60 artists drawn from across the musical spectrum have signed up to perform in the inaugural 2010 festival, including newly-crowned BBC Sounds of 2010 poll winner and BRITs Critics Choice recipient Ellie Goulding, who will be one of the star performers at the Relentless Garage, and the No.2 in the BBC Sounds poll Marina and the Diamonds, who will headline Upstairs at the Relentless Garage.

Marina of Marina& the Diamonds said: "HMV have provided a brilliant way for the public to see artists who are hopefully on the tip of something great, in an intimate setting very early on in their careers. It's also great for the artists, as it provides a platform to perform to a new range of fans, who will have never heard of them before, let alone seen them live."

The aim of Next Big Thing is to showcase the best new talent from the UK, Ireland and around the world through an annual, multi-venue festival, giving music fans an early and affordable opportunity at the start of each new year to catch some of the hottest acts tipped for breakthrough success.

The festival, which is London-based but aims to develop into a nationwide event in time, also has a remit to support different music genres, ranging from Indie& Rock to Folk& Jazz and from Pop& Electronica to Hip Hop& Grime.


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