Armani Hunk David Beckham

4 months ago 12th Jun 09:52

David Beckham's latest Emporio Armani underwear advert has been unveiled.

The six-foot-high advert was projected onto the outside of upmarket London department store Selfridges yesterday (11.06.09) in front of thousands of waiting fans.

In the picture, the 34-year-old soccer star is seen posing in tight-fitting black boxer shorts, with his muscular chest shining. He is gripping a rope and has his hair slicked down.

David has a great sense of style and is an inspiring role model -- this is what makes him the perfect partner for Emporio Armani underwear

Designer Giorgio Armani said: "David has a great sense of style and is an inspiring role model -- this is what makes him the perfect partner for Emporio Armani underwear.

"I am very excited that David Beckham's new campaign image was unveiled exclusively in his home country - and where better than at such an iconic retail destination as Selfridges."

David's wife Victoria was present at the unveiling, and gave her husband a tender kiss as she saw the image.

Last year, David signed a three-year, £20 million deal to become the global ambassador of the Italian fashion house.

Victoria has a £12 million deal with the company, with her latest advertising campaign revealed in New York store Macy's last month.