Kanye West The King

26 January 2009

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Kanye West has changed his name.

The 'Stronger' singer wants to be known as Martin 'Louis' The King Jr. in future after being "forced" to adopt a new pseudonym following the launch of his new footwear range for Louis Vuitton, which was unveiled during Paris Fashion Week last week.

In a posting on his blog, the rapper said in a video message "to the world": "Due to what has happened - what has happened so severely when the red shoes hit the runway, I was forced to change my name to Martin Louis the King Jr. Address me as such."

He said: I'm going to go and take an internship and just do something that's like completely normal, and just rap at the weekends or something

Referencing T.I's 'Swagger Like Us', Kanye ended the video by saying: "And until then I will be in the building, swagger on a hundred-thousand trillion."

Kanye recently revealed he is embarking on a fashion internship in London to help him carve out a successful career as a clothes designer.

He said: "I'm going to go and take an internship and just do something that's like completely normal, and just rap at the weekends or something."

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