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Kurt Cobain apology
25 May 2007
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Kurt Cobain shouldn't have been used in a shoe advert, footwear manufacturer Dr. Martens has admitted.The company has apologised to Kurt's widow Courtney Love - who was outraged by the image of Kurt wearing black Dr. Martens boots, draped in an angelic robe and sitting on a cloud - and admitted they made a "mistake".Dr. Martens CEO David Suddens said: "We do think that it is offensive. We made a mistake. My message to Courtney Love is - this is something we shouldn't have been doing."Dr. Martens is very sorry for any offence that has been caused by the publication of images showing dead rock icons wearing Dr. Martens boots."Kurt was one of several dead rock legends used to promote Dr. Martens' AirWair line. Sid Vicious from The Sex Pistols and The Ramones star Joey Ramone also feature in the adverts, which have only been shown in the UK.Suddens said he didn't even know Kurt had been featured in the ad.He admitted: "Dr. Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent."We never should have done that. It's not a campaign we want to be associated with.
"As a consequence, Dr. Martens has terminated its relationship with ad agency Saatchi + Saatchi London."
Courtney branded the advert "despicable" and insisted the late Nirvana frontman would never have agreed to it.
Her representative said: "Courtney had no idea this was taking place and would never have approved it. She thinks it's outrageous that a company is allowed to commercially gain from such a despicable use of her husband's picture."
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