British pop star Leona Lewis is reportedly in talks to launch a vegan fashion line - to promote the ethical treatment of animals.
The singer always wears non-leather shoes and maintains a vegetarian lifestyle.
But now Lewis is rumoured to be launching her own clothing range full of ethically sourced products to give fellow vegans more of a choice when stocking their wardrobes.
A source tells British magazine Hello, "She's always adored animals since she was a little girl and has been a vegetarian since the age of 12.
"The reason she doesn't wear diamonds is because she doesn't know how they have been sourced.
"It was for this reason that she is determined to set up her own ethical fashion range and sell the goods at high street prices.".