Sneak preview of gorgeous new diet Coke HunkAfter months of searching, secret auditions and fever pitch speculation, Coca-Cola Great Britain (CCGB) reveals its brand new diet Coke Hunk in action - 28 year old Francois Xavier, a captivating Frenchman from Lille who makes his screen debut on 22nd January.Nicknamed 'Fix', Francois stars in the multi-million pound revival of the iconic diet Coke Break advertising campaign which premieres on TV next week. Francois stars alongside a group of young and sexy women in an ad that is sure to get pulses racing.The identity of the new Hunk has been the source of great speculation since the announcement of his comeback in November 2006 and after months of searching and auditioning, diet Coke chose Francois to play the famous role.� To help with casting, diet Coke researched what modern women want in a man and so are confident that Francois will be a surefire hit with the ladies as he ticks all the boxes with his good looks, toned not beefcake body, intelligence, warmth, sensitivity and above all a sense of fun!'Fix' is is set to recapture the imagination of British women in the new ad entitled - 'Create your Own diet Coke Break'� - a 21st century makeover for the diet Coke Hunk who first became famous in the mid 1990s when 'Builder Hunk' Lucky Vanous took his 11.30 diet Coke Break and kept female office workers glued to their windows.What does the Hunk get up to in the ad?
Directed by award winning director Joe Roman, the new diet Coke campaign features three sassy female workers who become deliberately stuck in the office lift and call on the Hunk, who plays a handsome lift engineer, to come and rescue them.In a moment of discreet female 'collusion', the stunning trio create their own diet Coke Break by entering the lift together, each with a refreshing can of diet Coke to hand. Swapping knowing looks with her work mates, one of the women stops the lift and with a mischievous eye to the security camera, pushes the emergency button to call the maintenance guy (Francois) to come rescue them. Within seconds, the diet Coke Hunk gets to work, slowly hoisting himself down through the ceiling into the lift and to the girls' rescue. Clearly this isn't a one-off rescue, the Hunk's cheeky smile betraying that he's in on the act too and the girls' diet Coke break is also a fun part of his daily routine!Shot entirely in Buenos Aires in late December where day light was at its brightest, the ad celebrates female friendship, communication and camaraderie in the same way as the iconic and award winning diet Coke Break ads of the mid-90's.
The soundtrack to the simmering action is the well-loved Etta James track 'I just wanna make love to you', re-recorded by Jocelyn Brown.
Cathryn Sleight, Marketing Director Coca-Cola GB comments: Diet Coke has a long history of understanding women and is synonymous with female friendship and fun. With this iconic ad revival we got back in touch with our female consumers to learn how women's attitudes to men and relationships have changed since the 1990s.� Using this insight, we brought the ad bang up to date with a stylish and sassy execution. The most anticipated change of course has been the new diet Coke Hunk -we fully expect that Franxois will be a huge hit with the ladies!
When Coca-Cola Zero (dubbed 'Bloke Coke') was successfully launched earlier this year, Coca Cola Great Britain took the decision for diet Coke to return to its female roots and celebrate modern woman.
The new mutli-million pound campaign will air across TV, cinema, billboards, online digital and print from 22nd January 2007