Jonathan Cheban is changing his name to 'foodgod'.
The 'Keeping Up With the Kardashians' star has become known for his culinary posts on Instagram, and after acquiring the nickname from Kanye West, the husband of his best friend Kim Kardashian West, he wants to make it his official moniker.
He told the New York Post newspaper's Page Six column: "Everyone calls me foodgod; scream it in the streets and run up to me in restaurants, and I want people calling me foodgod when they write about me -- not Jonathan or 'BFF'."
Earlier this year, it was revealed the 43-year-old PR guru had racked up a huge £45,000 in restaurant bills while staying in London ahead of a stint on reality show 'Celebs Go Dating'.
A source said at the time: "Jonathan has been in London for a few weeks and has already racked up the most astronomical bill for dinners.
"He eats out every single day, breakfast lunch and dinner, and never goes to anywhere other than the best places. He's obviously well off, but people had no idea he was quite so wealthy.
"The bills he has been hit with have been unbelievable."
While filming the show, he was said to have caused issues for producers with his "off the scale" demands including "the best suite going" in London's five-star Mandarin Oriental Hotel, and a "private jet" to fly him home in between filming.
A source said previously: "Jonathan's diva demands have been off the scale. Production have been pulling their hair out trying to keep him satisfied.
"He's become accustomed to a certain standard of living and has already kicked off about his accommodation while he's filming the show.
"He wants to stay at the Mandarin Oriental in the best suite going. He's demanded a private jet to fly him home to New York for three days because he's homesick and misses Kim, his friends and his family.
"They just don't know what to do with him to keep him happy!"
Tagged in Kanye West