Katie Price prefers Kieran Hayler to be "chunkier".

Kieran Hayler and Katie Price

Kieran Hayler and Katie Price

The 'Loose Women' panelist has reportedly been encouraging her husband - who famously cheated on her with her best friend - to tuck into tasty takeaway and tried to dissuade him from working out because she is concerned about him catching the eye of other women.

A source said: "Katie loves his chunkier look.

"Despite having a gym in her home, Katie is worried that if Kieran starts training again, women will be all over him.

"When he talks to her about his body confidence, she tells him he doesn't need to lose weight. Katie is a feeder - she'll order takeaways and encourage Kieran to eat."

And insiders claim the 38-year-old beauty - who has children Jett, three, and Bunny, two, with her spouse, as well as Harvey, 14, Junior, 11, and nine-year-old Princess from past relationships - has "subconsciously" tried to change the former stripper's identity so she can feel more secure that he'll be faithful to her after his infidelity previously left her self-confidence in tatters.

The source told Closer magazine: "Katie has struggled to move on from the cheating. She feels vulnerable and her confidence was drastically knocked.

"She's subconsciously tried hard to change Kieran's former identity. She wanted to say goodbye to stripper Kieran and have a doting, faithful husband.

"After everything that has happened, Kieran has lost is mojo and is so busy around the house he doesn't put his appearance first any more."

Katie's ex-husband, Peter Andre, previously admitted he had piled on the pounds during their three-year marriage.

He said: "Katie asked me if I could binge-eat with her while she was pregnant.

"I was like, 'I love you' and put on loads of weight."