Playboy want Kim Kardashian to show off her post-pregnancy body for the first time in the adult magazine.
The 32-year-old reality TV star, who is set to give birth to her first child with her rapper boyfriend, Kanye West, early next month, could ink a deal worth more than $1 million to strip off for the publication, which she previously posed naked for in 2007.
A source told HollywoodLife.com: "They would love for Kim to do Playboy post-baby. They know it would sell like crazy!"
The insider said that the magazine is "all about" trying to secure the 'Keeping Up with the Kardashians' star and would shoot a new spread with her "in a heartbeat."
While Kim and Kanye have already turned down a $3 million offer for the first pictures of their baby from a tabloid magazine, Playboy reportedly has no interest in photographing their child but won't beg the brunette beauty to appear in a spread.
The insider said: "Playboy considers it to be an honour to be in their pages so they are not going to continue to ask or beg.
"If it is something they can work out, it would be pretty automatic. No money amount has been offered but if Lindsay Lohan got a million, [she] would get much more."
Kim previously admitted in an interview in 2010 that she regretted her Playboy shoot and claimed she only did it because her mother and manager Kris Jenner encouraged her.
She said: "I'm sorry I did Playboy. I was uncomfortable."
She also recalled her mother saying: "'They might never ask you again. Our show ['Keeping Up with the Kardashians'] isn't on the air yet. No one knows who you are. Do it and you'll have these beautiful pictures to look at when you're my age.'"