Piers Morgan defended Kady McDermott for being snubbed from switching on Christmas lights.
The brunette beauty was due to turn on the festive decorations in Welwyn Garden city last week, but she was soon pulled from the job after parents protested against it because they were unhappy with her behaviour on 'Love Island' in 2016.
And while the 22-year-old reality star was on 'Good Morning Britain' she was slated by writer Anna May Mangan.
Speaking on the programme about the cancelled job, Anna said: "I think Kady needs to know her brand. When she's asked to do something, she needs to think is a good fit?
"When little children are waiting to see Santa and the lights come on, they don't need a reality person who's had sex live on TV.
"I suggest they have a post-10pm lighting where Kady can go and they can have a cartoon character earlier in the evening, so guys can go, they can drink beer, do whatever they want and admire Kady."
However, the 52-year-old presenter soon jumped to Kady's defence, even though he dislikes the dating show.
He said: "I thought Love Island was totally cretinous. I'm not your biggest fan, however I think this is ridiculous.
"You have a profile, you've got good charities, you're from that area. Why shouldn't you switch the lights on? I find myself in the odd position of defending a Love Island contestant."
Kady - who found love with Scott Thomas on the programme - appreciated not "everyone" will love her, but she has hinted she was disappointed when she was pulled because she was "shocked" she was even asked to take on the task.
She said: "I came from a show, 'Love Island', not everyone loves it. I was shocked when I got asked.
"I was honoured. It wasn't about the money. I was flattered that somewhere local that I grew up wanted me, it's fine if not everybody thinks I'm a role model."
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