Sales Of Sewing Machines Soar As Fashion Goes Ethical

by Helen P

Recent press coverage has highlighted the
growing interest in sewing activities as
local sewing groups see more people of all
different ages, including school children,
signing up and wanting to learn how to
restyle their wardrobe and homes.

Wendy Gardiner, Editor of Sewing World
magazine points out that BBC TV News featured
the new interest in sewing with a look at a
sewing class of children in Hove. They also
reported that sewing machines sales have
soared over recent months according to giant
retailer Argos.

BBC Three is broadcasting a four part
thought-provoking programme called Blood,
Sweat and T-shirts about garment
manufacturing in India. We may be able to get
cheap clothes from high street chains, but at
what price to humanity!

It’s not surprising therefore that more and
more people are conscious of fair-trading,
want to be eco-friendly and are aware of
‘green’ issues, so sewing your own makes
sense. And, with today’s modern machines it
really is so very easy!


Wendy continues, “We’ve seen a huge increase
in readership. People want to be original,
they want to know that what they wear is
‘fair’ and of course the added bonus is that
it’s a fun, affordable and rewarding hobby”.

BAG IT
Sewing World has covered the issue of the
plastic bag ban with projects to make simple
shopping totes in minutes in their January
issue. “This year we are featuring many
‘restyle and recycle projects and techniques
to help sewers find ways to be more
eco-friendly. These include T-shirt
make-overs, make bags from jeans or add trims
to update last year’s outfit” said Wendy
Gardiner. (FOR QUICK AND EASY STEP BY STEP
INSTRUCTIONS TO MAKE A ECO TOTE, SEE
ATTACHMENT)

Sewing has always been a popular pastime for
many women, but often it’s been almost a
shared secret. Now it is trendy again – among
all age groups, whether it’s to sew high
fashion, update your décor or make crafts for
charity sales.

More about Sewing World
Sewing World is continuing to spread the
word. It’s a monthly magazine for people who
want to learn to sew, love to sew and have
fun with sewing. The June issue (on sale 16
May) has a free pattern inside and a free DVD
offer for all readers – a 40 minute
step-by-step guide showing how to make your
own cushions, throws and wall art. “If you’ve
never sewn before, get this issue and claim
your DVD and you’ll never look back” said
Wendy Gardiner. July issue has a special
paper pattern supplement with great fashion
designs just for readers and the August issue
is the 150th and will be heavily promoted
with hundreds of prizes worth over £6000.
Sewing World is published by Traplet
Publications. It is available from good
newsagents nationally, hobbycraft outlets,
fabric retailers and of course by
subscription.


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www.sewingworldmagazine.com
www.traplet.com