Win a signed copy of the book Basic Instincts

3 months ago 06th Aug 16:57

Have the Markets Gone Mad? No, Just Human

Basic Instincts Human Nature and the New Economics Pete Lunn

Published by Marshall Cavendish Publication: July 2008 • Price: £19.99 • ISBN: 978-0-462-09920-0

Human nature is more sophisticated than economists have long assumed. Thousands of generations of trading with each other have given us subtle yet strong economic instincts. Understanding them can alter how you think about the whole range of economic issues, from when to buy a house to what caused the credit crunch.

In Basic Instincts, Pete Lunn reveals the fascinating results of studies conducted by a new breed of economist – the behavioural economists.

By observing our behaviour in a range of scenarios, from mundane shopping to life-changing decisions, behavioural economists are uncovering our most basic economic instincts. Far from the selfish, calculating individuals that traditional economics assumes us to be, people are surprisingly trusting and generous, clubbing together to tackle the uncertainties of economic life.

At a time when economic uncertainty dominates the agenda, Basic Instincts offers new thinking about how the economy really works and what might be done to make it work better. Bringing together economics and psychology, Basic Instincts is a groundbreaking and yet accessible book that presents a clear picture of our decision-making and behaviour in a modern economy.

See for yourself what the Irish times had to say about this “lucid, radical and entertaining book”: http://www.irishtimes.com/newspaper/finance/2008/0728/1217013338451.html

Order your copy here: http://www.amazon.co.uk/Basic-Instincts-Human-Nature-Economics/dp/0462099202/ref=sr_1_1?ie=UTF8&s=books&qid=1217241892&sr=8-1 And Irish Customers: http://www.hughesbooks.com/ItemsStore.asp?sku=0462099202&prd=1

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