If getting healthy and looking out for the world around you are among your top priorities for 2018, it’s time for some good hydrations.

Brita Elemaris Water Filter Jug

Brita Elemaris Water Filter Jug

The annual festive indulgence is followed by a desire to get healthy come January 1.  Alongside taking up a new exercise, drinking more water is a common New Year’s resolution.

The recent advent of campaigns such as Dry January has heightened the public’s awareness of water’s health benefits.  With that scenario in mind it’s little wonder that water - or to be specific, bottled water - is such a lucrative business these days.  Sales of bottled water are an incredible 100 times higher today than in 1980, currently estimated to be worth sales of £2.5billion per year.

However, in our rush to embrace bottled water’s elixir of life, we have set in motion a potentially cataclysmic environmental trend.  According to research by the Ellen MacArthur Foundation, between 5 million and 13 million tonnes of plastic leaks into the world’s oceans each year.  Once there, it’s ingested by sea birds, fish and other organisms.  Even more damning, it’s estimated that by 2050 the ocean will contain more plastic by weight than fish.

Plastic’s devastating effects are well documented.  It takes centuries to break down. 

So, what should the health conscious and environmentally-friendly consumer do?  One of the UK’s foremost high street retailers Robert Dyas (http://www.robertdyas.co.uk/ ) has a range of solutions to both increase our consumption of water and avoid environmental damage.

“Drinking adequate amounts of water is vital to our health,” says Robert Dyas COO Rachel Brain, “However, not everyone likes the taste of tap water and single-use water bottles are an environmental ticking time bomb.  That’s why we offer a variety of convenient water filters to suit every budget.”

Water impurities and chemicals in water (namely chlorine and limescale), make a water filter the ideal solution.

The Brita Elemaris Water Filter (http://www.robertdyas.co.uk/brita-elemaris-meter-cool-water-filter-jug-black) is a stylish practical way to enjoy fresh filtered water every day.  It features a curved, modern design and it comes kitted out with a Brita Meter that shows you when the cartridge needs replacing.  A slim design means it fits neatly in the fridge door – so your water stays cold as well as pure.

•             1.4-litre filtered water capacity (2.4-litre total)

•             Brita ‘Meter’ works out when cartridge needs replacing

•             Flip-top lid for single-handed filling

•             Soft-grip handle and non-slip base

•             Compatible with MAXTRA+ cartridges (1 supplied)

•             Dishwasher safe (except lid)

For your chance to win- just answer the following question: 

What is the total capacity of the Elemaris water filter jug?


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Closing Date : 4th January 2018

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