As the leading shape experts who specialise in fashion that fits, Evans wanted to understand the pitfalls that most women fall into when searching for the perfect fit on the UK’s highstreets.
The results revealed that one in five British women still haven’t found their perfect pair of jeans, whilst a further 20% admitted to getting stuck in clothes that they have tried on in store.
With nearly one in ten British women having to try on more than five pairs of jeans before they buy and 48% of these women being left frustrated by the fitting room drama; Evans recognise that shopping for the perfect fit especially in jeans is a real issue and one that all women can relate too.
However, with Evans, finding your perfect fit and size is easy; with over 85 years of shape expertise, their expert design process ensures that their clothes fit perfectly. Head of Design – Rebecca Vann Reicher commented: “Listening to our customers has always been at the heart of our brand ethos and understanding the struggles she faces when out shopping will only help us design better clothes that are all about fit”.
This expertise in providing stylish, flattering styles for women has inspired their new video campaign; #FashionThatFits, made in collaboration with British director Victoria Pile, best known for “Smack the Pony” and “The Green Wing”. The video demonstrates the reality most women face when trying on clothes – regardless of their size, in a tongue in cheek narrative.
Ultimately, we all want to look our best and by listening to feedback from British women, the focus for Evans is all about Fashion that fits - Because we all have different bodies, shapes and sizes. Because we are all unique. Because there is no one size fits all. Evans clothes are designed to fit & flatter and fill you with unbeatable confidence. Evans are #FashionThatFits.
To celebrate the launch of this campaign, Evans are giving one lucky reader the chance to win a £100 gift voucher to help find their perfect fit, by answering this simple question:
Who is the new #FashionThatFits campaign video directed by?
a) Victoria Smart
b) Victoria Dunn
c) Victoria Pile
Closing Date : 30th June 2017
Sorry, this competition is now closed
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And the lucky winner is :