Jockey and Urban Outfitters are excited to announce Jockey for UO. It is Urban Outfitter’s newest women’s intimates collection and Jockey’s first-ever women’s branded collaboration with Urban Outfitters. Inspired by intimate styles of the 1980s, the product assortment includes bras, underwear, and boxers co-designed with UO.
To mark the launch of this new range, Jockey have teamed up with Female first to offer readers a chance to win a bra and high rise brief set, in a gorgeous rose hue.
Prompted by a much-loved inspiration image of throwback Jockey packaging, Urban Outfitters reached out to the iconic underwear brand to collaborate on a product line together. From there, the two brands worked side-by-side to make tweaks to archival Jockey product to produce the capsule collection, which includes two exclusive underwear styles: a high-rise bikini style and a women’s brief style featuring Jockey’s trademarked Y-front design.
The full 5-piece assortment includes high-rise bikini briefs, Y-front hipster briefs, matching sports bra, cropped tees, and borrowed-from-the-boys boxer shorts. The products come in bright summer colours, with an overdyed colour technique conceived in UO’s colour room. Prices ranges from £12 to £20 and you can view the full range on Urban Outfitter’s website: https://www.urbanoutfitters.com/en-gb/search?q=jockey
Jockey International, Inc., was founded in 1876 by Samuel T. Cooper. And is hailed as the founder of the traditional Y Front pants. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 147 countries around the world.
The Jockey + Urban Outfitters collaboration is great opportunity for Jockey to present its modern, on-trend designs while leveraging Urban Outfitters’ dynamic creativity and vibrant environments,” said Mark Fedyk, president of North American wholesale, domestic licensing and chief merchandise officer. “Jockey is a recognized authority on women’s underwear and Urban Outfitters’ desire for a capsule collection inspired by our designs of the ‘80s made this a perfect partnership.”
For a change to win this fantastic set, simply answer the following question:
Which of the below Is Jockey’s trademarked design?
A) The high rise brief
B) The Y- front design
C) The boxer short
Tagged in Underwear