With the summer holidays in full swing it won’t be long before parents start thinking about kitting out their child ready for the new school year.  The spotlight has been firmly on school bags in recent years with vast research urging parents to think carefully about their child’s school bag and posture in relation to back health. 

YUUschool Bag

YUUschool Bag

In response to this, the leading children’s backpack brand YUU are launching their new ergonomically-designed school backpack, YUUschool, along with their ‘backing better backs’ campaign to encourage parents to reassess their child’s backpack and posture to avoid any unnecessary backpain in the future.

Worryingly, according to research carried out by the British Chiropractic Association[i], a third of parents have reported that their child has suffered from some form of back or neck pain in the past.  Whilst backpain can be caused by a number of factors, unsuitable school bags are widely accepted as a common cause.   Studies have shown that up to 4 million children in the UK are walking with school bags that are too heavy for them and could potentially be harming their spines.  Experts have stated that a child should be able to carry up to 10% of their own bodyweight without causing any damage but a survey by charity BackCare UK[ii] highlighted that this is often exceeded, with 11-12 year olds being the highest risk group found to be carrying on average 13% of their body weight (in some cases children were carrying up to 60%!).         

The new YUUschool backpack is packed full of scientific ergonomic features, including vertical compartmentalisation of the pockets so weight is kept higher up and closer to the spine.  The s-shaped padded straps are sewn close together not just for additional comfort but also to centralise weight to the body.  There are 16 pockets, including deep ones, which combined with the secure straps, have been thoughtfully designed and positioned to avoid weight falling down into the middle of the bag which causes weight to be unevenly distributed and concentrated in one area causing unnecessary pressure and pain.  The full extent of the YUUschool’s ergonomic design and the benefits this brings can be found at https://yuuworld.com/schoolbags/

Kellie Forbes, co-founder of YUU says: “This is the perfect time to re-assess your child’s backpack and make sure it offers suitable protection for the busy year ahead.  Our 10-step Backing Better Backs checklist offers a simple risk-assessment that parents can follow to help prevent back problems in the future.”

For your chance to win an ergonomic YUUschool bag, simply answer this question:

What is the recommended weight, in per cent of body weight, that children should be carrying on their back?

  1. 10%
  2. 13%
  3. 60%

[i] https://chiropractic-uk.co.uk/

[ii] http://www.backcare.org.uk/


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Closing Date : 11th September 2017

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Jason, Dorset



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