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Reebok Forced To Pull 50 Cent Ad

15th April 2005

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50 CENT'S REEBOK AD PULLED IN BRITAIN50 CENT's controversial TV advertisement for sportswear giant REEBOK has been pulled in Britain following vehement complaints that it promotes gun culture.The commercial, which forms part of Reebok's 'I Am What I Am' global campaign, features the CANDY SHOP superstar counting from one to nine - which critics claim is a direct reference to the number of times he's been shot.The British ADVERTISING STANDARDS AUTHORITY has received complaints from more than 50 shocked viewers and felt obliged to take action against the TV ad which is part of a series of Reebok commercials featuring JAY-Z, ANDY RODDICK, ALLEN IVERSEN and LUCY LIU.Reebok spokeswoman DENISE KAIGLER argues the 'I Am What I Am' concept is "intended to be a positive and empowering celebration of this right of freedom and self-expression, individuality and authenticity".However, Britain's THE DISARM TRUST anti-gun campaign group has described the ad as "irresponsible and despicable", and Chairman BILL BROWN accuses Reebok of "preying on young impressionable black males".

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