Tatou's Smoking Chanel Poster Banned in Paris

25 April 2009

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A film poster depicting Audrey Tatou as a cigarette-smoking Coco Chanel has left advertising watchdogs in France fuming - it has been banned throughout the Parisian transport system.

The French actress stars as the iconic couturier, who died aged 87 in 1971, in a biopic entitled Coco avant Chanel.

And to advertise the film's release, posters were placed on bus and train advertising boards throughout the French capital.

A rep for Warner France, the film's studio, says, For us, the real poster is where Coco Chanel is smoking in a natural pose that translates herstrong personality and her modernity

The image shows Tatou laid on a bed holding a cigarette - a 50-a-day habit for which the real Chanel was famous.

But the transportation authority and the country's Health Minister Claude Evin have slammed the advert - branding it "unhealthy and inappropriate" following France's decision to enforce a smoking ban in public places.

The poster has been swapped by unhappy film bosses, who insist the image depicts the true essence of France's first daughter of fashion.

A rep for Warner France, the film's studio, says, "For us, the real poster is where Coco Chanel is smoking in a natural pose that translates herstrong personality and her modernity".

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