Tatou's Smoking Chanel Poster Banned in Paris

7 months ago 25th Apr 06:30

A film poster depicting Audrey Tatou as a cigarette-smoking Coco Chanel has left advertising watchdogs in France fuming - it has been banned throughout the Parisian transport system.

The French actress stars as the iconic couturier, who died aged 87 in 1971, in a biopic entitled Coco avant Chanel.

And to advertise the film's release, posters were placed on bus and train advertising boards throughout the French capital.

The image shows Tatou laid on a bed holding a cigarette - a 50-a-day habit for which the real Chanel was famous.

But the transportation authority and the country's Health Minister Claude Evin have slammed the advert - branding it "unhealthy and inappropriate" following France's decision to enforce a smoking ban in public places.

A rep for Warner France, the film's studio, says, For us, the real poster is where Coco Chanel is smoking in a natural pose that translates herstrong personality and her modernity

The poster has been swapped by unhappy film bosses, who insist the image depicts the true essence of France's first daughter of fashion.

A rep for Warner France, the film's studio, says, "For us, the real poster is where Coco Chanel is smoking in a natural pose that translates herstrong personality and her modernity".