Lopez's Sweetface Brand Falls Victim to Recession

4 months ago 25th Jun 03:35

Jennifer Lopez's fashion empire has fallen victim to the global recession- production on her Sweetface clothing line will cease once the spring collection hits stores.

The Jenny From The Block hitmaker has banked millions from merchandising and brand deals, launching the Sweetface range in 2005 as a streetwear spin-off of her original Jlo clothing collection.

In light of new company strategies, we have decided to put the Sweetface line on hiatus

But, despite the line's popularity with fans, Lopez has confirmed work on future designs will come to a halt while the future of the brand is reviewed.

The Spring 2009 collection will be the company's last for the foreseeable future.

A statement on behalf of the fashion house reads, "In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view. Lopez isn't the only celebrity designer to feel the pinch in tough economic times - singer/actress Mandy Moore's Mblem and The Hills star LaurenConrad's lines are also currently on hiatus.