Mark Ronson Gets Into The Olympic Spirit

Coca Cola today announces its partnership with worldwide super-producer and DJ Mark Ronson as it unveils the Move To The Beat campaign in support of the London 2012 Olympic Games.

The global marketing campaign which is targeted at teenagers across the globe, uses music to unlock the social side of the London 2012 Olympic Games.

Superstar Mark Ronson travelled the world meeting up and coming athletes, fusing the sound of their sports with traditional London music to create the campaign anthem that Coca Cola hope will become the soundtrack of the London 2012 Olympic Games.

Mark travelled to the likes of Mexico, Singapore & Russia to work with table tennis players, archers and track athletes to develop the Move to The Beat track, whilst chart-topping star Katy B created the track’s inspirational lyrics and features as a vocalist.

As the core music element for the campaign, the track will be featured in TV commercials, mobile and digital platforms and at Coca-Cola events during the Olympic Games

A TV commercial to promote the track, featuring Mark Ronson, Katy B and all five Coca-Cola Olympic hopefuls, will demonstrate the fusion of music and sport against a London backdrop and will be aired in the UK from early 2012.