Music mogul Simon Cowell has poked fun at his reputation as an eternal bachelor by heading down the aisle for a spoof TV wedding.
Simon's reluctance to get married is legendary and many people wind him up (poke fun at him) about it
The former American Idol judge has become known for his womanising ways after dating a string of beauties, including Carmen Electra, Sinitta and Paula Abdul.
Despite previously being engaged to make-up artist Mezhgan Hussainy, Cowell has yet to settle down - but he managed to see the funny side of his single status when he turned groom for the charity sketch.
Cowell staged the mock ceremony in a church outside London, with British boy band JLS dressing in choir outfits and singer Alesha Dixon donning a pink bridesmaid gown to film scenes.
A source tells Britain's Sunday Mirror, "Simon's reluctance to get married is legendary and many people wind him up (poke fun at him) about it. He's had countless girlfriends and even been engaged, but he's never let anyone tie him down permanently. Now finally he's tied the knot... for charity. Comic Relief are keeping the identity of the lucky lady (or man) secret. Simon gets stick (criticised) for taking himself seriously, but this shows he doesn't mind laughing at himself".
The clip will air in the U.K. on 15 March (13) in support of Comic Relief's Red Nose Day fundraiser.