Christmas

Christmas

Now we have the true value of the homemade cake, and found it is valued at an impressive £68.75.

Brits like nothing more than having their cake and eating it too and here’s the proof:

* Value of happiness of recipient of a homemade cake £14.31
* Value of love and devotion of cake-baker       £14.25
* Value of taste and quality of cake        £12.32
* Value of effort          £11.63
* Value of time spent           £9.34
* Value of ingredients          £6.90

TOTAL VALUE          £68.75

This sweet total of £68.75 is close to 10 times more than the average £7.11 Brits are prepared to spend on a shop-bought cake.

The findings show we are a nation of proud bakers with the average person claiming the taste and quality of their creation is worth at least £11.63 a slice. In addition, the time spent on baking is valued at almost double the UK minimum hourly wage at £9.34. At this rate, if the UK was a nation of full-time bakers we would all be earning over £27,000 annually.

Given the high value Brits give to a home-baked sweet treat, two in five (41 per cent) say they will be getting creative in the kitchen this Christmas - baking their love and yuletide cheer into a festive fancy.

Home Baking is close to Welsh hearts with a huge £80.61 price tag per cake. The bargain basement cake is one baked by those in Northern Ireland, but still coming in at a weighty £60.18.

Richard Ilsley, Dr Oetker Managing Director, said: "Our Value of Cake research found 43 per cent of people would prefer to receive a cake that someone had made rather than bought, proving that a baked treat goes a long way.

"Simply by spending some time in the kitchen Brits can delight their friends and family with their lovingly baked and highly valued tasty creations this Christmas."

The Value of Cake - by region:

* Wales     £80.61
* London     £73.39
* Scotland    £71.61
* East Midlands    £71.63
* South West     £69.81
* Yorks/Humberside £68.75 
* East England    £68.23
* North West    £67.38
* West Midlands    £64.95
* South East     £61.39
* North East    £61.20
* Northern Ireland £60.18

Study produced by baking expert Dr. Oetker


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