The Fabulous Baker Brothers are Saving Our Pancakes!
Pancake Day is just over a week away but shockingly, over half or Brits won’t be celebrating the delicious day!
New research from Lyle’s Golden Syrup shows that half of us no longer celebrate Shrove Tuesday and a quarter of us don’t even know how to make a pancake – what?!
To rid the nation of this pancake decline, Lyle’s have got the Fabulous Baker Brothers on board with their new campaign, Save Our Pancakes, in the hope that we’ll don our aprons and be whipping up batter in no time.
Not only are the Fabulous Baker Brothers delicious to look at, they cook up a pretty tasty storm in the kitchen!
They’re super excited to be on board with the new campaign. They said, “Pancake Day is one of our favourite times of the year - we can't quite believe how many people in the UK are shunning it this year and that one in ten have never even attempted to make a pancake!
“The research also showed that almost a third of people think that water is one of the main batter ingredients! We're really excited about educating the public and reconnecting Brits with our beloved pancakes through the 'Save Our Pancakes' campaign.”
Whether you don’t know how to make a pancake or simply can’t be bothered, there’s no excuse not to give it a go with the help of the Fabulous Baker Brothers.
Lyle’s will be showcasing some great recipes and tips for making the perfect pancake and they can’t wait to help get the nation flipping again.
Elpida Gailani, at Lyle's Golden Syrup, said, “It is such a shame to see the British tradition of Pancake Day declining in the UK with our research revealing that 17 per cent of Brits feel that it has become an overrated celebration.”
“We hope our 'Save Our Pancakes' campaign - fronted by passionate foodies the Fabulous Baker Brothers - will reinforce just how quick and easy the simple but delicious pancake is to make and encourage families across the nation to sit down together this Pancake Day.”
Visit lylesgoldensyrup.com for more information.