Activision have insisted they will only allow a 'Call of Duty' movie to go ahead if the "script and story are right".
The gaming giants are currently working on multiple movies based around the hugely popular first-person shooter video game franchise, and Activision's Tim Kilpin has now revealed that whilst they are focusing on more than one feature at a time, they are still intent on bringing fans a movie series which is "done well".
Speaking to MCV, Tim said: "Anytime you take a franchise as storied as this, with this kind of legacy, and expand it into a new form factor you have to be really careful. So frankly, if the script and the story isn't right we won't do it; it's not one of those situations where someone is saying, 'I don't care just get it made!'; that's not what's happening. We do think that if it's done well it has the opportunity to expand the base audience, beyond the traditional foundation that the game appeals to."
Tim also believes making the move into feature films could give the game franchise a boost in sales, as he says that a well made movie could pull in those who have never played one of the video games before.
He added: "As an M-rated game, it's a core audience and we do think there's an opportunity to reach a little more broadly than that; if the storytelling is done well, that's the key."
Tim's comments come after Activision Studios executive Nick van Dyk previously claimed his vision for a 'Call of Duty' movie was to make something similar to the movies created by Marvel Studios, which won't be a "literal adaptation" of the games themselves.
He said: "It's going to have the same sort of high-adrenaline, high-energy aesthetic as the game, but it's not a literal adaptation. It's a much more broad and inclusive, global in scope ... a big, tentpole, Marvel-esque movie."
As of the time of writing, little is known about the planned 'Call of Duty' movies.